A People Kinda Guy: Three of the Four Principles that Guide CEO of Starbucks, Howard Schultz


I was watching Howard this morning on #Super Soul Sunday where he shared three of his four company values, but still wanted to share them with you.

First, to tell you a bit about him:

During 2007’s crisis time, when a large shareholder asked him to cut the employees healthcare benefits out, he told him no, and said if he still feels he should, he probably ought to sell his company stock. He knew that to make a cut like this would take away all the trust of its employees and the foundation of the company would break. By the way, every employee working at Starbucks owns stock in the company so they are part owners and all who work over twenty hours have healthcare benefits. Pretty cool!

Here are the three principles:

1) Don’t be threatened by people smarter than you. You can’t build any kind of organization if you’re not surrounding yourself with people who have experience and skill base beyond your own only and only if those people have like-minded values.

2) Compromise anything but your core values. Short-term success is not going to build long-term value for anyone.

3) Every thing matters. Once you compromise the idea that it’s not one thing, it’s like a thread; you just keep pulling it from the sweater and all of a sudden the thread gets longer and longer. Everything matters. Imprinting that in the organization, that discipline, that process, and that belief that everything matters has become the way in which the company is now organized.

“Innovation is not embracing the status quo… Ever.” ~ Howard Schultz

His favorite quote is by Winston Churchill, “Never give in, never give in, never give in, never.”

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